... Masterful, Social, Authentic and Bold.

We ARE

Follow Your Passion. Rise Above Convention. And Be Like No Other. Do What‘s Never Been Done, So People Can Feel What's Never Been Felt. #BeTheMeister

Group of young adults preparing jaegermeister shots

Social Brand

Inspired by our mission “Best Nights of your Life”, we are bounded by our enthusiasm for our brand. As a social brand, treating each other with respect and responsibility is part of our DNA. More information about our products, our history and the global markets can be found here on our Corporate Website.

Masterful

As Curt Mast demonstrated, a Meister needs to master their craft before they can disrupt convention.

We strive to be masters of our craft, and are curious learner. We know our strengths, weaknesses, and are open minded. We constantly challenge ourselves to be better, learn every day, and hold ourself accountable for our results. We seek improvments and simplification; speed and efficiency are our competitive advantage. We see the bigger picture, and are committed to our brand strategy. Our decisions are made in support of the strategy.

We call this MASTERFUL.

Authentic

Meisters fulfil their potential by being true to themselves, rather than conforming to be like everyone else.

We know and are true to ourselve. We are fair, honest, and onw our successes and mistakes. We all contribute and have a voice, tittle doesn't matter. We are passionate about our brand, and we want to tell you all about it.

We call this AUTHENTIC.

Social

Jägermeister has always been a social brand, and we believe that Meistery flourishes through collaboration rather than isolation.

We are in a "People First" business. We respect one another, truly care about each other, and enjoy having fun together. We collaborate across departments, really listen to other perspectives, and are open to giving and receiving feedback. We challenge and inspire each other to be the best we can possible be. We consider it a privilege to manage people and celebrate our successses.

We call this SOCIAL.

Bold

Jägermeister has always been bold enough to forge its our own path, and disrupt convention.

We stand out. We are proactive and address things head on. We write our own rules and don't hold back. We are creative and share ideas freely. We challenge the status quo and take thoughtful risks. We have permissions to make & learn from our mistakes, are resilient in the face of adversity, and address conflict directly.

We call this BOLD.