A close-up shows the face of a person whose sunglasses reflect the glowing reflection of green and red neon light with lettering in the darkness.

JÄGERMEISTER NIGHT EMBASSY
A global initiative launched in 2019 that supports emerging artists and reimagines nightlife culture. Through city-specific residencies and events, we provide free space (Friraum) for creatives to explore music, art, and fashion. Night Embassy has run in cities like Berlin, Tokyo, Bogotá, and Johannesburg, and is part of Jägermeister's broader SAVE THE NIGHT initiative to support and preserve nightlife.
A young female with a purple dress is singing in front of a rather big crowd of people.
A large crowd gathers inside an elegant event venue, illuminated by vivid red lighting and surrounded by towering LED screens displaying abstract visuals, with the bright white Night Embassy logo at the center of the stage.
A concert scene with a performer being crowd-sold on stage under a large chandelier, lit by purple stage lights and bright white vertical lights in the background.

10 Cities and counting

A female DJ with dark hair singing into a microphone while mixing on a Pioneer DJ turntable at a live event. She is wearing a distressed green tank top, with a spray bottle spraying water in the air behind her.
MADRID
A person stands on a stage in a crowded indoor venue, back turned toward the audience, under heavy red and pink stage lighting with smoke. A crowd is visible in the background, along with speakers and lighting equipment.
WARSAW
A crowded nightclub or party scene with many people dancing and sitting around a DJ booth under dim party lighting. A screen hangs overhead, and the environment is dark with black tables and stage lighting.
PARIS
A man in a white hoodie and sunglasses stands on a stage in a crowded event space, pointing toward the audience. A large yellow screen behind him shows the partial brand name CROSS, and multiple people in the foreground hold up smartphones to record the moment.
NAIROBI
A person in a blue and orange baseball-style shirt stands in a crowded indoor venue under a large neon sign reading 'JÄGERMEISTER NIGHT EMBASSY BOGOTÁ', surrounded by people and glowing teal neon lines.
BOGOTÀ
A crowd of people dancing outdoors in front of a building at dusk, with a central person in a black top and red plaid skirt raising one leg.
JOHANNESBURG
A fashion runway scene with multiple models walking in an indoor venue. In the foreground, a model wears a bright pink draped dress or tunic with a matching pink skirt, while another model beside them wears a pink patterned top and skirt with a blue sash.
São Paulo
A dimly lit nightclub or event space with a crowd of people in the foreground, red and orange laser beams sweeping across the room, and a large illuminated screen displaying abstract light patterns of the Night Embassy logo in the background.
TOKYO
A person at a night event wearing a white fur coat and a silver rhinestone face mask with dangling charms, sticking their tongue out.
MOSCOW
A person with very bright red hair wearing a black outfit, captured mid-motion in a crowded indoor venue with glowing overhead linear lights and a crowd below.
BERLIN
Black and white photograph of a crowd gathered around a large hand-painted 'NO END' banner, with people standing on a staircase in a dim indoor setting.

SINCE 2019

Since its inception, Night Embassy has supported over 70 creatives through 10 residency programs, hosted 165 days of events across four continents, and attracted more than 38,000 attendees. 
A person in a bright red long-sleeve top and matching red hair/face covering stands behind electronic music equipment, including a mixing board labeled ALEXA HEATH, in a dark stage environment.
A shirtless man with long braids and a woman in ornate patterned clothing pose together outdoors in front of a building at sunset, with other people and street-side elements visible in the background.
A person in a stylized costume with a large pink and white sculpted headpiece, photographed in dramatic blue and pink lighting. A blurred hand is in the foreground, and the background is a dim interior with blue cast.
A tattooed blonde woman singing into a microphone on stage, wearing a sheer black crop top, a blue plaid skirt, and a rainbow scarf, with band members and a graffiti-covered wall in the background.
Supporting extraordinary night life experiences around the globe
A person in a shimmering teal velvet costume with a decorative mask stands in front of a large mirror, flanked by two people in dark clothing, with curtains framing the scene.
A person in a dramatic blue gown stands on a dark stage under spotlights, holding a large bouquet of flowers, with another person beside them. Neon signs, band equipment, and theatrical lighting create a concert-like environment.
A person on a stage wearing a light-colored baseball cap and dark clothing, holding a microphone under bright blue stage lighting.
A dancer or performer crouches on a dark stage under dramatic blue lighting, with a long branch-like prop extending from the mouth area and hands reaching forward.
A man wearing a black athletic tank top and glasses, looking upward in a dimly lit gym or studio environment.
A crowded nightclub or party scene with multiple people dancing and socializing in a dimly lit indoor venue. The central focus is a woman in a black tank top dancing energetically, surrounded by other guests.
Night Embassy CATALYST

Night Embassy is more than just a party, it is the combination of unique creative input to create an experience that far outlasts the initial light house event.

A couple kissing in a dimly lit nightclub or event space. The woman has platinum-blonde hair, a white sleeveless top, and blue eye makeup, while the man wears a black cap, a black pinstripe blazer over a cream shirt, and multiple gold rings.
A vibrant party scene featuring a DJ with a bright pink afro wig, green sunglasses, and an orange mesh top, holding a microphone next to a man in a black graphic t-shirt. Another man is partially visible on the left in a white t-shirt.
Silhouette of a person holding a microphone on stage, illuminated by dramatic red and orange spotlights in a dark performance setting.
Pair of glittering gold high-heeled shoes arranged on a terracotta tile floor within a white square frame, photographed in warm indoor lighting.
Silhouette of a performer on stage with one arm raised, standing in bright white spotlight beams and surrounded by atmospheric concert fog, with audience figures visible in the foreground.

Follow-ups

A man wearing a black youth jersey with a large red and white number 3 and the brand name 'YOUNIFORM' sits in a chair, smiling and gesturing while talking to a woman in a white blouse.
Night Dive Panel Talk

On- and offline conversations with the global Night Embassy Community about the topics that matter.

A woman reclining in a vintage car wearing a plush orange coat, black gloves, a yellow headscarf, and a black bodysuit, holding a green dice prop.
New Planet Ball

We took prominent JNE Community members to Tokyo to participate in the STN supported ball by Chise Ninja.

Two young men posing in front of a colorful graffiti-style wall. The man on the left wears a blue denim jacket over a white shirt, holding a phone to his ear.
Queertopia

Since its incenption at Night Embassy Joburg, Queertopia has earned a reputation as an essential queer event.

A man wearing a blue patterned beanie, black sunglasses, and a brown hoodie stands on a city street at night. Large text overlays read 'kzmr Rapper'.
Around the block

New global social media format of artists showing their hood incl. places to drink, eat, relax and party, featuring Tokyo Creative Board Member kZm and artists Chise Ninja and Doooo.

A group of people dancing and socializing in a dimly lit room with dramatic green and orange ambient lighting. Several individuals are visible from the back or side, wearing dark clothing, with one person in a black hat and another with a pink hairpiece.
Music video

Jägermeister Brazil launched a campaign music video featuring Novissimo Edgar, Gabb Cabo Verde and Nelson D from Night Embassy São Paulo.

Promotional graphic with the text 'SAVE THE NIGHT' and 'Jägermeister' over a stylized photo of two people in a concert-like setting, rendered in red, orange, and green monochrome tones.
STN 2024 Board

With the 2024 STN fund edition, two of our former Night Embassy Creative Board members, Dimitri Hegemann and Alejanda Gomez are now supporting Jägermeister to select the right projects.

A group of people in elaborate costume and theatrical makeup in a brightly lit club or performance space with neon green and red lighting.
Shots & Friends

This format is a space that we create to connect our artist, our brand and our consumers.

Two women posing together in a dimly lit, warm-toned interior. The woman on the left wears a black top with a sparkling lavender-purple long-sleeve overlay.
Mount Olimpa

Through Save the Night, a spae was created dedicated to musical education and inclusion, with a focus on mental health and equity for artistic communities.

A group of five people posing together in a dimly lit, neon-lit venue at night. Several individuals are wearing elaborate costumes with glowing neon accents, including a blonde figure in a light green dress, a figure in a metallic silver outfit, and a figure in black with green neon lines.
Global family

We've built a family that brings together the artists, producers, collaborators, and creators who have carried on the legacy across different parts of the world.

A man at a nightclub or party wearing a black t-shirt, a black cap backwards with pink sunglasses on top, and a necklace, with other people visible in the background and foreground.
Amusez-vous

A reprise of Julius Tresor's amazing Paris event. A series of events and parties throughout Paris.

Two models wearing matching graphic jackets, graphic t-shirts, and straw hats with gold jewelry, standing against a twilight sky background.
Kombonation

Partnerin with Meister KidsSuper their design ended up on the runway of Paris, Vogue & worn by Chance the Rapper on Jimmy Fallon.

A performer in a purple long-sleeve mini dress with a bright blue afro wig holds a microphone on stage, surrounded by a crowd at an outdoor night event.
Groove Benaile

Back to the lab with architect and fine selector Thelma Ndebele.
A dimly lit nightclub or bar scene with several silhouetted people facing a glowing neon sign that reads 'Jägermeister'. The scene is dominated by warm orange-red lighting, with one person wearing angel wings and another wearing a hat.
SEE YOU AT NIGHT EMBASSY

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